Need to know

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Conference examined brand protection A two-day conference in Florida this year drew a large audience to hear about the latest techniques and measures that print companies can employ to deter counterfeiters. The keynote presentation at the Brand Protection Conference was made by Paul Fox, external relations leader for global operations Issue Date: March 2008
Copy proofed designs Another approach which is relatively easy to employ yet offers a good deal of protection comes with design applications that incorporate microtexts and patterns into a design which are almost impossible to replicate without the original digital file and which are beyond the means of a copier to cope Issue Date: March 2008
Cosmetics and healthcare head the targets Top of the list for products to be counterfeit with a large print element are cosmetic and pharmaceutical packaging. The former because of the high street value of the products inside the box, likewise for medicines with the extra impulse that fake products can be dangerous. Equally important to cat Issue Date: March 2008
Currency fixed Financial documents will include the highest levels of security for very obvious reasons. This can include items that have immediate monetary value, but may also include policy documents. Xerox is making a play for this sector with a range of different means of protecting one-off printed documents. Issue Date: March 2008
Debate on the size of the problem Counterfeiting is big business, but just how big is open to dispute. Some will put it at 7% of all world trade, others much lower. Reliable statistics are hard to come by, but the most official set of information is for the Organisation of Economic Cooperation and Development. This says that the val Issue Date: March 2008
Digital in on the act The pharmaceutical packaging industry has attracted the attention of the digital print engine suppliers, led by Xerox. It has already supplied iGen3 presses to pharmaceutical carton printers to enable small batch production to take place and so reduce the risks of printed stock falling into the wron Issue Date: March 2008
Inks play vital role Actions against counterfeiting using offset printing are largely based on special inks and varnishes. The leader in the field is Swiss company Sicpa, though the likes of Flint and Sun Chemicals can also offer products that offer protection to the brand owner. These can include inks which change colo Issue Date: March 2008
Pictures that conceal to reveal Hidden Image Technology is another of the tools that can be easily used by printers, whatever the technology they have. A number of different technologies exist, one of which Heidelberg has partnered with. Essentially these systems embed an image into another graphic element on a page or package. Issue Date: March 2008
RFIDs set to expand BASF is involved in a newly announced project to develop the next generation of printable RFID tags. The 15 million euro Madrix project is being run by Germany’s Federal Ministry of Education and Research. The aim is to create a new lower cost RFID tag using electrically conductive plastics that can Issue Date: March 2008
Trace the numbers Serialisation techniques use personalised printing of a number, code, glyph or image, which is verified by the purchaser by either texting or emailing the number to a desk manned by the company providing the service or goods being purchased in order to verify its authenticity. Bar code readers are b Issue Date: March 2008

Conference examined brand protection

A two-day conference in Florida this year drew a large audience to hear about the latest techniques and measures that print companies can employ to deter counterfeiters. The keynote presentation at the Brand Protection Conference was made by Paul Fox, external relations leader for global operations
Issue Date: March 2008

Copy proofed designs

Another approach which is relatively easy to employ yet offers a good deal of protection comes with design applications that incorporate microtexts and patterns into a design which are almost impossible to replicate without the original digital file and which are beyond the means of a copier to cope
Issue Date: March 2008

Cosmetics and healthcare head the targets

Top of the list for products to be counterfeit with a large print element are cosmetic and pharmaceutical packaging. The former because of the high street value of the products inside the box, likewise for medicines with the extra impulse that fake products can be dangerous. Equally important to cat
Issue Date: March 2008

Currency fixed

Financial documents will include the highest levels of security for very obvious reasons. This can include items that have immediate monetary value, but may also include policy documents. Xerox is making a play for this sector with a range of different means of protecting one-off printed documents.
Issue Date: March 2008

Debate on the size of the problem

Counterfeiting is big business, but just how big is open to dispute. Some will put it at 7% of all world trade, others much lower. Reliable statistics are hard to come by, but the most official set of information is for the Organisation of Economic Cooperation and Development. This says that the val
Issue Date: March 2008

Digital in on the act

The pharmaceutical packaging industry has attracted the attention of the digital print engine suppliers, led by Xerox. It has already supplied iGen3 presses to pharmaceutical carton printers to enable small batch production to take place and so reduce the risks of printed stock falling into the wron
Issue Date: March 2008

Inks play vital role

Actions against counterfeiting using offset printing are largely based on special inks and varnishes. The leader in the field is Swiss company Sicpa, though the likes of Flint and Sun Chemicals can also offer products that offer protection to the brand owner. These can include inks which change colo
Issue Date: March 2008

Pictures that conceal to reveal

Hidden Image Technology is another of the tools that can be easily used by printers, whatever the technology they have. A number of different technologies exist, one of which Heidelberg has partnered with. Essentially these systems embed an image into another graphic element on a page or package.
Issue Date: March 2008

RFIDs set to expand

BASF is involved in a newly announced project to develop the next generation of printable RFID tags. The 15 million euro Madrix project is being run by Germany’s Federal Ministry of Education and Research. The aim is to create a new lower cost RFID tag using electrically conductive plastics that can
Issue Date: March 2008

Trace the numbers

Serialisation techniques use personalised printing of a number, code, glyph or image, which is verified by the purchaser by either texting or emailing the number to a desk manned by the company providing the service or goods being purchased in order to verify its authenticity. Bar code readers are b
Issue Date: March 2008