Fooled by Randomness

Nassim Nicholas Taleb

Charles Jarrold, managing director of Southernprint, was voted Industry Personality of the Year at the recent PPA Magazine Production Awards. He names Nassim Taleb’s Fooled by Randomness as his favourite business read.



Maverick

Ricardo Semler

Richard Knowles is joint managing director of BCQ in Buckingham, formed last year when Buckingham Colour merged with Colour Quest. He names Maverick by Brazilian business leader Ricardo Semler as his management book choice



Seve Habits Of Highly Effective People

Stephen Covey

Gerry Mulvaney heads Danwood's production print division and has enjoyed a life-time in sales to the printing industry. He nominates stephen Covey's Seven Habits of Effective People as the most influential book he's read.



The Confessions of Alexander the Great: 33 lessons in greatness

Ashkan Karbasfrooshan

Joe Jarrett founded Quickcut’s European operations and stayed with the company after its acquisition by Adstream two years ago. Today he is managing director of Q2 Arabia in Dubai and remains heavily involved with AdsML, Ghent Workgroup and Digital Adlab. He is passionate about Alexander the Great a



Feel the Fear and Do It Anyway

Susan Jeffers

Chas Maloney is marketing director for Ricoh UK and is anticipating a Drupa where the Japanese company stages a significant breakthrough



Who moved my cheese?

Dr Spencer Johnson

Bron Curley will become managing director of Océ UK next month after seven years with the company. Prior to that he had worked in a number of capacities for Xerox. He names Dr Spencer Johnson’s Who moved my cheese? as a business book to recommend.



Blue Ocean Strategy

W. Chan Kim and Renee Mauborgne

Tim Cox, director of web2print applications supplier ROI Software, recommends Blue Ocean Strategy as his all time favourite business book



The Paradox of Choice

Barry Schwartz

Christian Knapp, KBA UK managing director, selects The Paradox of Choice by Barry Schwartz as the book that has had a great impact on his thinking



Silent Spring

Rachel Carson

Polestar environmental manager Gary Marshall names Rachel Carson’s Silent Spring as the most important book to change thinking about business's relationship with the environment



How to Win Friends and Influence People

Dale Carnegie

Robert Horne large format inkjet specialist James Hobday chooses Dale Carnegie’s seminal guide as the most practical and influential of the numerous business and marketing books on his shelf