PrintMag

SMS Marketing & Billing Solutions for SME Businesses

admin — Fri, 27 Jan 2012 23:42:51 +0000

Reaching out and keeping in touch with your customers has never been so important as it is in the digital age we are in. Maintaining a superior customer relationship has manifested itself through the internet communication and takes on various forms from social media, search engines, email marketing and SMS marketing.

Business SMS solutions have developed rapidly over the last 3-4 years and as most of the population possess a mobile phone, companies can communicate with their customers and clients and seize the moment with a special offer, voucher codes, reminders and new products.

One of the largest applications of SMS technology has also driven the development of many billing solutions to appear on the market. Widely used by charity organisations for donating and a myriad of other uses, reverse billing is a convenient and efficient way of receiving payment . Customers simply send a text or short code to a unique number and they are billed accordingly by the mobile phone operator.

SMS marketing can be implemented at lower costs compared to other marketing methods as well as gaining a wider reach, the average SMS marketing redemption rates are around 20%. Alternative marketing methods such as email or direct mail equate to around 2 or 3% conversions. Overall SMS is cheaper and maximizes opportunity when targeted correctly.

For impartial and professional advice, txtNation can provide a tailored SMS business solution to your requirements.

The Business of Binds: Types of Document Printing Binding

admin — Fri, 14 Jan 2011 17:19:23 +0000

Online document printing is fast, easy, and inexpensive. That means that the business owner can meet their document printing needs efficiently without the hassles of visiting the printers. Not only can you get the same printing services online as you do in the store, you can get the same finishing touches as well. From glossy covers to binding, online document printing does it all.

Binding is one of the most important part of the whole document printing and preparation process. Without appropriate binding your reports would be secured with paperclips, staples, or dog ears…not very professional or efficient or tidy. There are several different types of document binding available, and here are some of the most popular: spiral, saddle stitch, ring, and perfect binding.

The Spiral Bind

Spiral binding is most often used in printing cookbooks, intra-business directories, calendars, flash cards, day planners, and address books. Spiral binding consists of punching holes on the side of a stack of documents, inserting wire or plastic spiral binding and pinching the ends closed to secure. Spiral binding is the most affordable form of binding so it is often used by self-publishers. Spiral binding can come in many different colors and materials.

The Saddle Stitch

Many magazines, comic books, and hard backed books are actually sewn together using saddle stitching. During the saddle stitching process, the pages of the document are sewn into place along a centerfold using high tensile threads.

Rings of Power

Binding using ring binders is another popular form of document binding. Many students are familiar with hole punching and aligning the little holes with the rings in their 3 to 4 ring binders. Online document printing companies provide the ring binders for this type of binding, and you can choose the size and color of the binder.

Perfect Every Time

Perfect binding is most often seen on paperback books. Perfect binding uses hot glue to adhere the documents to a cover made from slightly more durable paper. The glue side of the papers is left rough in order to adhere better to the cover. The remaining 3 sides are face trimmed to allow the book or magazine to be opened. This form of binding is one of the more expensive types because of the cost of glue, and the skill and equipment needed to bind the documents properly.

When it comes to choosing the right binding for your business document, you can’t go wrong by asking an online document printing company.

21st Century Printing Solutions

admin — Fri, 14 Jan 2011 11:39:22 +0000

With more and more business being done online every day, it is no surprise that printing has taken to the Internet as well. Online document printing services allow its customers to order directly from the print company and receive the documents in the mail after a brief period. In most cases, this solution saves time and money, and it also reduces your impact on the environment.

If you, as an individual or business owner, have ever considered a new, innovative print solution to replace the hassle of unreliable home and office printers, look into online document printing companies that take the guesswork out of printing and deliver the perfect documents right to your doorstep. Businesses can even have their documents mailed to clients and customers to eliminate the extra costs of shipping from their own offices.

Another aspect of printing made better by online document companies is environmental awareness. Amid mounting concerns of climate change caused by man, a large majority of companies have become more conscious of the economic impact of their businesses. For printing companies, this means a shift toward organic inks and recycled paper. When looking for an online printing service company to print your important documents, ask to see whether a green option is offered.

Outsourcing business printing needs has become a popular way of reducing overhead for many companies. After all, handing over this responsibility elsewhere means that you do not have dedicated staff working on the printers and marketing when you only need that type of service once every few weeks or months.

Overall, online document printing, is, in and of itself, a 21st century printing solution for individuals and businesses alike. With the flexibility of controlling all aspects of printing documents from one’s home or office without worrying about the costs of printer cartridges and reams of paper, people can better focus on print quality rather than quantity.