MediaPro 09: the event you’ve been waiting for

You’re a media or marketing communication professional that creates, that produces, that procures. You’re probably under pressure to constantly review your costs, and almost certainly you would welcome technology and services that will help you to reduce the cost and time to market of your content – but while doing that, there is no room for compromise when it comes to quality.

And if you’re not already doing so, then you can see that approaching like a runaway steam train is the requirement to embrace wider issues that will successfully integrate print with today’s and tomorrow’s digital media channels.

Until now there has not been an exhibition that covers the whole media and marketing supply chain, from content creation to the point of delivery to the target audience.
MediaPro 09 is going to be that place. This is a unique event over two days in November 2009, organised and brought to you by the publisher behind PrintMedia Management, First City Media, which also publishes The Print Business and Brand Management magazines. The magazines regularly talk to 40,000 media professionals, and MediaPro will therefore utilise the market intelligence that only close proximity to these marketplaces can provide.

Visitors can expect to experience a first class event, held at Old Billingsgate by the River Thames in London – a first class venue. As well as an exhibition, MediaPro 09 will feature a seminar and keynote programme delivering thought leadership, customer case studies, cutting edge tutorials and technical workshops.

There will be more than 60 free seminars, across a range of specialised theatres which will encompass Creative, Pre-Media, Print and Paper, Circulation and Distribution, and Brand Management. Key issues such as innovation, cost effectiveness, increased ROI and quality improvement across print and paper, web, video, rich internet applications, interactive and mobile will be addressed.

The seminar programme will be developed through close consultation with a steering committee made up of highly infliential practitioners in these fields, picked from organisations across the media and marketing communications landscape.

“When we launched PMM seven years ago, its aim was to reflect that many of the technology developments and services targeted at the print media marketplace were applicable to more than one vertical sector,” says PMM publisher Geoff Hall. “What was relevant for publishers creating, producing and distributing content could be equally relevant to advertising agencies, and to the corporate and public sectors.

“MediaPro maintains and moves that narrative along. It is an event that will still reflect that broad range of issues being tackled by the whole industry, but which recognises the evolving place that printed media and marketing communications hold in today’s world; where digital and print channels are increasingly converging to deliver the same content in whichever form the consumer wants to receive them.

“We know that for many of the traditional PMM readers across publishing, creative agency and corporate and public sectors, responsibility for integrated media and marketing communications is already the reality. MediaPro will reflect that.”

Of course, these are not easy times for any media or business organisation. Marketing budgets and advertising revenues are under pressure across the board. Media professionals have much on their plate already, and their time must be focused well. An industry exhibition and conference must ensure that it delivers this value.

“If you have the right subject matter within the conference programme, the right collection of exhibitors, and the right target audience, then you have a chance to deliver a unique forum for everyone involved. That is certainly our goal, and we have confidence that MediaPro will do just that,” concludes Geoff Hall.


• www.mediaproexpo.co.uk


QiP Awards 2009 share spotlight
PMM’s Quality in Print Media Awards will be staged in unison with the MediaPro Expo, moving from the more usual summer timing to November. The awards dinner will be held on the first evening of MediaPro, 4th November 2009, at a separate London venue. Details regarding how to enter the awards will be published in June.